The global beauty, cosmetics, and skincare industry has experienced remarkable growth, with exports reaching an impressive USD 73 billion in 2023. This marks a 14.4% increase from USD 63.8 billion in 2019 and a 4.2% rise from USD 70.1 billion in 2022. This surge underscores the increasing influence and competitiveness of every leading beauty products exporter contributing to the international demand for high-quality skincare and cosmetic solutions.
This surge underscores the increasing demand for beauty products worldwide, driven by factors such as rising consumer awareness, technological advancements, and the influence of social media.
In 2024, world exports of beauty/cosmetics products (HS 3304) totaled roughly US$74.2 billion. The five largest exporters – France, South Korea, the USA, Singapore and Germany – accounted for about 49.4% of this total. The top 10 exporters in 2024 were (value and share of global exports):
These ten countries alone generated over 92% of global cosmetics exports in 2024. Year-on-year changes were uneven: South Korea’s exports jumped about +19.4% from 2023, while Japan fell -23.2%, and Singapore fell -10.7%. This reflects surging demand for K-beauty products and mixed performance among others.
European exporters led, with Europe supplying ~49.5% of exports (about $36.8 B) in 2024. Asia (led by S. Korea, China and Singapore) contributed ~36.5%, and North America ~11.2%. Among the top exporters, France remained dominant (net trade surplus ~$9.5 B) and South Korea grew strongly, while Japan’s decline was notable.
No official country-by-country export forecasts are published yet. However, industry analysts expect the cosmetics sector to grow moderately in 2025. For example, Precedence Research projects the global cosmetics market to expand at ~6% annually (from ~$424.7 B in 2024 to ~$450.2 B in 2025). If exports keep pace with the market, total beauty exports might approach US$78–80 billion in 2025. In that scenario, the top exporters are likely to remain the same five countries, with only modest gains:
These 2025 figures are approximate extrapolations. They assume roughly 5–6% growth in exports (in line with the ~6% market CAGR) applied evenly to 2024 values. For example, a 6% increase on France’s 2024 exports ($12.2 B) yields about $12.9 B. In practice, individual country performance will depend on exchange rates, demand shifts, etc., but the ranking is expected to hold.
When examining exports by continent:
According to official trade data (HS 3304 – beauty, cosmetics & skincare products):
Total World Exports 2024: USD 74.2 billion
🔎 Key Change vs. 2023: Europe’s share rose slightly (from 48.4% → 49.5%), while North America’s share declined a bit (from 11.8% → 11.2%). Asia remained strong but stable at ~36–37%.
Between 2022 and 2023, several countries exhibited significant growth in beauty product exports:
Conversely, some countries faced declines in their export values:
The global cosmetics market was valued at around USD 335.95 billion in 2024, and is expected to climb to USD 354.68 billion in 2025, before reaching approximately USD 556.21 billion by 2032, reflecting a healthy compound annual growth rate (CAGR) of 6.64% between 2025 and 2032.
Asia‑Pacific continues to dominate the industry, accounting for approximately 39.6% of the global market in 2024, thanks to rising disposable incomes and strong consumer demand in countries such as China, India, and Japan. The regional cosmetics market generated around USD 133.18 billion in 2023, with forecasts projecting growth to USD 208.49 billion by 2030, at a CAGR of 6.6% over 2024–2030.
Skincare remains the leading product segment, making up roughly 35–43% of total cosmetics revenue in 2024, fueled by innovation and anti-aging trends. Meanwhile, the global skincare subsector alone was valued at USD 115.65 billion in 2024, expected to grow to USD 122.11 billion in 2025, then reach USD 194.05 billion by 2032, reflecting a CAGR of 6.84%.
Key growth drivers include increasing consumer awareness of wellness and appearance, expansion of e‑commerce and online channels, rising male grooming demand, and accelerated adoption of technologies such as AI personalization and virtual try‑on tools.
The beauty industry encompasses various product categories, each contributing to the overall market:
Export prices offer a powerful lens into how countries position their beauty and skincare products on the global stage. From luxury to value-driven markets, each nation reflects a distinct strategy in pricing.
Some of the highest average prices indicate a focus on luxury branding and advanced formulations:
These countries maintain strong reputations while offering competitive pricing:
Cost-effective exporters continue to drive large-scale demand worldwide:
Whether competing on innovation, prestige, or affordability, each beauty products exporter plays a strategic role in shaping the future of global skincare and cosmetics trade.
When examining cosmetic exports by HS Code, understanding the top-performing categories is key for market entry planning, competitive analysis, and sales targeting. Harmonized System (HS) Codes classify products for international trade, making it easier for exporters to track demand, identify high-value markets, and optimize supply chain strategies.
In 2024–2025, cosmetic export statistics reveal a clear hierarchy of product categories dominating global trade:
1. Beauty or Make-Up Preparations / Skincare (HS Code 330499) – $59.03 billion
The powerhouse of cosmetic exports, this category includes creams, lotions, and other skincare essentials. With demand driven by anti-aging, skin-brightening, and hydration products, it holds the lion’s share of the market.
2. Lip Make-Up Preparations (HS Code 330410) – $5.74 billion
Lipsticks, glosses, and tints remain staples of personal care routines worldwide, with both luxury and mass-market brands thriving in this segment.
3. Eye Make-Up Preparations (HS Code 330420) – $4.89 billion
From mascaras and eyeliners to eyeshadows, this category continues to grow as beauty trends emphasize bold, expressive eye looks.
4. Make-Up or Skincare Powders (HS Code 330491) – $2.91 billion
Compact powders, loose setting powders, and mineral formulations are popular for their versatility, especially in emerging markets with warmer climates.
5. Manicure or Pedicure Preparations (HS Code 330430) – $1.61 billion
Nail polishes, gels, and cuticle care products form a niche but fast-expanding category, particularly in regions where nail artistry is a cultural trend.
Exporters focusing on these top HS code categories can better target lucrative markets, tailor their product lines to consumer preferences, and align with regions showing the highest import demand. Strategic alignment with these segments not only increases competitiveness but also maximizes profitability in the global beauty trade.
Consumer preferences are shifting towards products that are natural, organic, and environmentally friendly. The global market for natural and organic cosmetics is expected to reach USD 59 billion by 2031.
Technological Advancements
The integration of artificial intelligence (AI) and augmented reality (AR) is revolutionizing the beauty industry. These technologies enable personalized product recommendations and virtual try-ons, enhancing the consumer experience.
E-commerce and Social Media Influence
Online platforms, especially social media channels like TikTok and Instagram, are playing a pivotal role in shaping consumer behavior and driving sales. E-commerce sales in the beauty industry are projected to reach USD 145 billion by 2025.
Several multinational corporations dominate the beauty industry:
These companies continue to innovate and adapt to changing consumer preferences, ensuring their stronghold in the global market.
The global cosmetics market is poised for continued growth, with projections estimating a value of USD 764.35 billion by 2033, growing at a CAGR of 5.93% from 2024 to 2033.
Factors contributing to this growth include:
The beauty products export industry is experiencing a dynamic phase, marked by significant growth, technological advancements, and evolving consumer preferences. As countries and companies navigate this landscape, staying attuned to market trends and consumer demands will be crucial for sustained success.
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